I take AI-native products from zero brand to first paying enterprises.
Founding GTM. Growth scaling. Brand repositioning. Four projects where I owned the strategy, the execution, or both.
Long before the title, the muscle is built from character, curiosity, and the discipline of relationships.
I started in project management — building marketing strategies for brands, running campaigns, shaping launches, turning rough concepts into things customers would actually pay for. Each project was a new pitch, a new story, a new room to convince.
Then one day it clicked: I'd been doing this my entire life, long before I had a job title for it. The product kept changing, but the muscle was always the same. Selling was never the side skill. It was the whole skill.
At fourteen, I cold-pitched the CEOs of English centres as an unknown teenager — with a deck and a story — and turned that pitch into a recurring annual free summer camp for 100+ disabled and disadvantaged children. At sixteen, I founded the first Model UN conference in Vietnam's mountainous provinces: VND 50 million in sponsorship, 100 paying delegates, 10,000+ community in year one. At eighteen, mid-pandemic, I built an IELTS coaching practice that served 100+ students — entirely on referrals.
Looking back at every project, every pitch, every late night — I realised the pattern wasn't marketing. It was building from zero.
Today, I'm finishing my Master in Management at INSEAD, sharpening the same instinct in a global room.
I'm not just a PM coordinating teams. I take the brand, the strategy, the product — and ship until it scales.
Diplomacy, enterprise tech, retail discipline, founding-team execution, and continuous marketing craft. Each room taught a different way to read the same problem.
B.A. International Communication & Culture — Top 5% · GPA 3.62/4.0 · IELTS 8.0
Sales & Digital Marketing — OEM Solutions · Singapore & Vietnam
Operations & Team Leadership — 54-person retail floor · Japan & Vietnam
DarkHorseStocks · ShinobiData · SimpliDeliver · Ferrero
Master in Marketing Management and Digital — Singapore & France
Business & Marketing — Wharton frameworks for brand, pricing, and growth
Strategic concepts spanning luxury retail, beauty editorial, FMCG entry, financial services, Web3, and cultural awareness — each selected for the depth of the playbook, not the logo on the cover.
Market entry strategy for a global beverage portfolio launching in Vietnam. Built segmentation logic, channel activation playbooks, and retail execution across both modern and traditional trade.
Read brief →Financial services campaign concept. Designed the digital customer journey, engagement architecture, and conversion activation targeting a younger banking demographic.
Read brief →Launch positioning for a Web3 collectibles platform. Designed the creator activation framework, tokenomics narrative, and a first 10,000 holder community playbook for early stage Web3 growth.
Read brief →Awareness campaign reframing the language of digital conflict by translating Nonviolent Communication theory into culture forward, short form content native to Gen Z platforms.
Read brief →Mystery shopping benchmark across Chanel, Dior, and Guerlain, decoding the rituals of luxury service, brand value delivery, and the behavioural signals that turn experience into willingness to pay.
Read brief →Editorial beauty campaign direction. Built the launch storytelling, branded experience planning, and creator partnership architecture for premium category entry in a saturated market.
Read brief →Nightwear collection launch concept. Designed the moodboard direction, brand narrative, and event architecture for a premium evening ritual targeted at urban Gen Z.
Read brief →Multi page strategic marketing concept spanning positioning, content rollout, campaign architecture, and brand vision for 2026 launch. Built end to end from brand foundation to go to market roadmap.
Read brief →Selected from a decade of competitions, summits, and academic distinctions across Vietnam, Taiwan, Japan, and France.
The three domains that compound when I take a product from zero brand to first paying enterprise.